Applicant management for Rossmann

beesite Recruiting: The perfect solution for high application volumes

Dirk Rossmann GmbH is the second-largest drugstore chain in Germany and has 56,200 employees in Europe, of which over 33,000 are employed in Germany. The company can be divided into three main areas with divergent requirements: The headquarters in Burgwedel near Hanover; logistics, with warehouses and distribution centers spread across Germany; and sales, with around 2,150 drugstores throughout Germany. In total, ROSSMANN receives more than 100,000 applications every year—a huge number that needs to be managed. Dirk Rossmann GmbH has been working with milch&zucker since 2015 to meet the high volume of applicants with a suitable software solution.

The task

• The company’s divisions all have different needs when it comes to recruiting processes.
• In addition to online applications, the company receives many paper applications, which also have to be processed online.
• The high volume of applications requires a constant increase in efficiency in order to speed up the application process.
• Thus there is tension between harmonizing the processes and working with the complex organizational structure. ROSSMANN needs a system that is both flexible and customizable, one that at the same time standardizes its processes and its public image.
• For the applicant management system, this also means a balancing act between making customized modifications and maintaining the ability to update the recruiting software.

Solution

• ROSSMANN benefits from the many configuration options of beesite Recruiting Edition.
• beesite can map processes in a standardized way and also integrates individual workflows.
• Applicants access the job portal directly via the ROSSMANN website. It is integrated into the layout of ROSSMANN’s overall online presence.
• Questions in the online application can be tailored to the requirements profile and asked differently for each company division.
• Recruiters process their applications quickly via numerous collection campaigns.
• Customized solutions for the customer.

Special features of the ROSSMANN applicant management system

• Paper applications are scanned by a separate organizational unit and imported into the software semi-automatically.
• A map has now been integrated so employees in the HR department can see the distance between the job and the applicant’s place of residence. This is particularly interesting for the branches, as they can check which drugstore is closest to the place of residence and therefore the most attractive for applicants.
• The results of interviews for sales assistant positions can be recorded in a structured way, in line with the defined mandatory and target requirements for the position. Personal data and relevant questions from the online application are automatically pre-filled in a form, and the interviewer completes the results from the interview.

Result
ROSSMANN has been using beesite Recruiting Edition since 2015 to publicize vacancies and process applications quickly. The long-standing partnership is a testament to milch & zucker’s consulting expertise, which has a positive impact on the project outcome each time there is an update. That includes the regular transfer of expertise to the customer through training courses for recruiters, key users in the HR department and specialist administrators.

Benno Wunderlich, Head of Recruiting, Dirk Rossmann GmbH

“With beesite Recruiting, we are able to respond to the specific needs of our users while still using a standardized solution. That allows us to make our application process efficient.”